ATP partners with TikTok to capitalize on the rise of behind-the-scenes content
The newest popular influencer on TikTok’s “For You" page might be the scroller's favorite tennis player. The governing body of men’s professional tennis announced Tuesday it will be partnering with TikTok to further develop tennis content and bolster engagement on the platform. One of its stated goals is player engagement, aimed at helping more ATP players build up followings on the platform and give tennis fans “exclusive behind-the-scenes” access to the sport, according to a press release.
Read more: ATP partners with TikTok to capitalize on the rise of behind-the-scenes content
Plenty of veterans return for top tennis contenders
The Daily Item There will be plenty of familiar faces on Valley tennis courts this fall, including many who had a big say in the District 4 girls tennis postseason a year ago. Lewisburg, Milton and Danville all return huge pieces of their starting lineups on teams that qualified for the District 4 team tournament. Danville won 14 matches and reached the team semifinals, while the Green Dragons ...
Read more: Plenty of veterans return for top tennis contenders
Cincinnati Open Fans Surprise Jannik Sinner Before His Semifinal Match
Iga Swiatek shrugged off lingering weariness to partner Casper Ruud to back-to-back victories in the revamped mixed doubles competition at the US Open on Tuesday.This year's US Open mixed doubles competition is being held over Tuesday and Wednesday in the week before the main singles draws get under way.
Read more: Weary Swiatek wins US Open mixed doubles opener
Iga Swiatek rallies for 1st Cincinnati Open title right after Wimbledon win
