Golf News

Bay Hill broadcast to feature few commercial and more player-caddie chatter

The Arnold Palmer Invitational will have fewer commercials and more emphasis on data and player-caddie interactions as part of a pilot program a key sponsor has endorsed. Instead of Mastercard — the presenting sponsor — having a 30-second commercial, it will get brand visibility through various graphics on the broadcast that show anything from the leaderboard to player factoids and statistics. PGA Tour Commissioner Jay Monahan said the move is another response to a “Fan Forward” survey of some 50,000 people who indicated what innovations they wanted to see on the broadcast and on the golf course.

The standard in golf is getting higher. That means scores should be getting lower

The Cognizant Classic once had a reputation for some of the toughest scoring conditions on the PGA Tour because only one number for the score was required next to the winner's name. During a 16-year stretch from when it first went to PGA National in 2007, only seven players — two who were runner-up — finished in double digits under par. Arnold Palmer took notice.

More Articles …

  1. Jay Monahan calls recent White House meeting a 'huge step,' just don't expect a deal during Players
  2. PGA Tour Arnold Palmer Invitational broadcast to feature fewer commercials, more chatter
  3. Scheffler and McIlroy lead a strong field at Bay Hill. LIV Golf resumes in Hong Kong
Page 17 of 19