Part ego, part marketing: Black Desert gambling on eyeballs from PGA Tour's Bank of Utah event

Manning downplayed the idea that ego triggered the Tour sponsorship deal but conceded, “We love to challenge the notion of ‘that's impossible. '"

Original Source:

https://golfweek.usatoday.com/story/sports/golf/pga/2025/10/23/pga-tour-black-desert-resort-big-plans-bank-of-utah-championship/86853363007/