The NFL and Nike have found a new way to get fans to buy merchandise in the form of new "Rivalries Uniforms," the first eight of which have been unveiled today.
Original Source:
https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/nfl-and-nike-roll-out-rivalries-uniforms-for-afc-east-and-nfc-west-teams