Football, fashion & the rise of the replica shirt How football shirts have evolved from one kit per club per season, with simple designs, to fashion statements. Original Source: https://www.bbc.com/sport/football/articles/c2ej0n2jj48o?xtor=AL-72-%5Bpartner%5D-%5Byahoo.north.america%5D-%5Bheadline%5D-%5Bsport%5D-%5Bbizdev%5D-%5Bisapi%5D