‘Evolve or die’: Why Gen Z are finishing off old-school coaches

Erik ten Hag lost his job at Manchester United for a multitude of reasons but, in his own analysis of what went wrong, there was one particularly striking observation. “The generation I grew up in had much thicker skin – you could be much more direct,” said Ten Hag. “If I would do that with my current group of players I would demotivate them. The current generation find it offensive. Criticism really gets to them.”

Original Source:

https://www.telegraph.co.uk/sport/2025/03/19/evolve-or-die-why-gen-z-are-finishing-off-old-school-coach/