Why USC sold Coliseum field space to DirecTV: It's 'an adapt-or-die scenario' Lincoln Riley knows USC must embrace an evolving mentality when it comes to figuring out how to generate new revenue streams for the football program. Original Source: https://sports.yahoo.com/why-usc-sold-coliseum-field-213418978.html Previous article: Gene Smith effusive in praise of Ryan Day in performance review: Here's what he said Prev Next article: Five-star DB committed to LSU reacts to Florida-Miami game Next
